The studio designs some piece of media to perpetuate the marketable concept of Real London, while the real London is hollowed out by hollow bankers or whatever. Not pulling on that thread. But the yuppies don't mind because they're free to iterate on Real London without any competition from real London because it's too concerned with its slow eradication. And there's nice flats to live in now or whatever. The yuppies can begin to inhabit their Real London.

i don't really want to be associated with that one for some reason

so an active mazelike process