He was a proper old-fashioned London geezer (cringe word, hate it, can't think of a better one, worst of all it's the correct word), kind of East Endy, kind of Real London, the kind you don't really meet but if you do it always feels like an uncanny immersive theatre experience. They're anachronistic. They only belong in the London collectively imagined by people who don't spend any time in it.
The studio designs some piece of media to perpetuate the marketable concept of Real London, while the real London is hollowed out by hollow bankers or whatever. Not pulling on that thread. But the yuppies don't mind because they're free to iterate on Real London without any competition from real London because it's too concerned with its slow eradication. And there's nice flats to live in now or whatever. The yuppies can begin to inhabit their Real London.
