The studio designs
some piece of media to perpetuate
the marketable concept of
Real London, while the real London is hollowed out
by hollow bankers or whatever. Not pulling on that thread. But the
yuppies don't mind because they're free to iterate on Real London without any competition
from real London because it's too concerned with its
slow eradication.
And there's nice flats to live in now or whatever. The yuppies can begin to inhabit their Real London.